In its category, Ski-Doo is a cult brand. They pioneered the snowmobile and have maintained its leadership position for nearly 90 years. However, they've faced challenges in expanding their audience beyond the sledheads.
Our challenge was to generate interest from the “sled-curious” by showing the experience beyond just riding itself.
Introducing Muffler Meals: An outdoor cooking/adventure series
starring celebrity chef Matty Matheson, where we used the heat from the Ski-Doo muffler to cook the food.
To attract younger beer drinkers and reposition the Samuel Adams brand as a “premium import” from Boston, we created the "Premium, Not Precious" platform with the launch of “Wicked Easy” in Ontario.
To highlight the premium yet accessible taste Wicked Easy offers, we brought to life the famous accent of its hometown that embodies the same flavor. Yaw welcome, pahls.
The percentage of Canadian drivers killed in vehicle crashes who test positive for drugs actually exceeds the number that test positive for alcohol.
While it's hard to prevent people from getting the munchies after getting stoned, we can encourage them to stay put and not drive to satisfy their craving.
Simply order your food, get a discount, and roll one up while you wait.
Who wants a burrito so hot it kills all your taste buds?
Me.
With a CAA card, there’s no reason to stress over any problems. So, we skipped those parts in our ads.
Deep Relief gives users the confidence to look past their fears of hurting themselves and get back to doing what they love.
DAIRY AIR FRESHENERS
Each year, a single cow can emit between 154 to 264 pounds of methane, a greenhouse gas that contributes significantly to climate change. To bolster air quality we’ll utilize a breakthrough process that uses zeolite, an abundant and cost-effective type of clay, to remove methane emissions from the air. We’ll sculpt Blue Cows out of it and place them in areas YMGZ’s frequent to raise awareness of our sustainable practices while linking the Blue Cow logo to them.
1 x NAC Silver
SAMSUNG SOCIAL EXERCISE
While 80% of adults don’t get the recommended amount of daily exercise, they still find time to spend an average of 3 hours a day on social media. So, to help reduce screen time and encourage Canadians to become more active, Samsung will develop an add-on to their Galaxy Watches that blocks their users’ "overused" social media accounts until they raise their heart rate.
1 x NAC Merit
If you grew up in the 70s, 80s or 90s, you probably made a mixtape. So, for Carte Blanche, we took Boom 97.3’s love for the 70s, 80s and 90s and did the exact same thing. Except this time it was a digital boombox billboard that used RSS feeds to display the song and artist being played in real time. So, maybe not quite the exact same thing.
On ground level, we also created a campaign to show the variety of music Boom 97.3 plays with mixtapes that say it all.
When it came to celebrating Canada’s 150, J.P. Wiser’s made 7827 one-of-a-kind bottles for every week of Canada's 150 years.
When it came to celebrating J.P. Wiser’s itself, we celebrated the workers who helped craft it instead.
For the 2016 Olympic Games in PyeongChang, FA Design was the Official Competitive Outwear Partner of the Canadian National Snowboard Team.
To launch the Limited Edition Olympic Jacket, lookbooks were created to evoke the spirit of the Olympic flame. The books were collectively lit on fire, turning each one into a one-of-a-kind piece. The message was clear - we light the way in active outerwear.
ADCC 2018 Gold
Applied Arts 2018
Canadians associate Porsche with beautifully designed cars but often forget the technical achievements under the hood. We needed to help people see beyond the aesthetic, and truly appreciate the Porsche for the remarkable feat of engineering that it is.
To highlight the fine craftmanship that goes into every Porsche, we created “Performance Brews” – a series of premium coffee blends roasted by harnessing the power of a Porsche engine. Light, Dark, and Medium roasts were customized with specific flavour notes to highlight the features and nuances of specific models like the Macan, Panamera and 911. For the price of a test drive booking, VIPs were given their own set at a pop up shop.
Due to COVID-19, JDRF's Annual Walk To Cure Diabetes became an online event that walkers could still participate in by registering and walking from home.
